Startups

Carvertise rolls out ‘targeted driving’ feature

Students at Anne Arundel Community College in Maryland are among the first to take part in the new feature.

Carvertise cars are wrapped right in the office. (Photo by Holly Quinn)

Targeted advertising, usually associated with digital marketing, has come to moving billboards: Wilmington-based Carvertise has recently launched a new product feature called Targeted Driving.

“This product feature enables clients to put hundreds of hours behind driving and parking at specific events, locations and conferences,” said Greg Star, operating partner with Carvertise, in an email. “It has quickly become a huge hit with our pre-existing clients.”

Basically, the client provides the driver pool, who drive in a designated area — a contrast to its regular system that doesn’t designate where drivers take their cars. Star offers an example of the new feature with one of its newer clients, Anne Arundel Community College, one of the largest community colleges in Maryland.

“Through a clever iteration off our core product, we are using the school’s students themselves to be drivers of the wrapped cars,” he said. “In addition to the moving billboard, the schools are getting brand ambassadors behind the steering wheels while also recycling thousands of ad dollars back into the pockets of their students. This has become a no-brainer.”

Carvertise was born out of the University of Delaware’s Horn Entrepreneurship program, originally founded as Penguin Ads in 2012. Over the last seven years, it’s grown exponentially, now a national company serving more than 30 markets and one of the most successful startups to come out of Delaware.

A year ago, the company moved from the incubation space 1313 Innovation location to its own all-in-one Riverfront location in Browntown.

Companies: Carvertise / Anne Arundel Community College

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

Ready to vote (again), Delaware? Meet your 2024 Technical.ly Award nominees

What a second Trump administration means for local startup ecosystems

Discuss how AI is impacting media (and the election too)

As the nation shifts right, Delaware makes history with pathbreaking Congressional winners

Technically Media