Brainsy, a company that helps trade organizations and other niche groups put together networks of commentary-ready experts, is trying to spread its technology all over the web. The 1776-based startup recently launched a product called ECN (Expert Calling Network) Lite.
Despite what its name suggests, the service is how-does-this-not-exist-yet simple.
- Brainsy will give experts a widget or badge to affix to their social media profiles.
- By clicking on it, any client who’s joined Brainsy’s network — for free — will be able to easily schedule a paid phone call.
- The company will charge experts a $20 annual fee plus a 30 percent commission on earnings.
“People spend a lot of money and time investing in their social media profile,” said Brainsy CEO Brian P. Christie. The app, he added, will give them the opportunity to “make their social media profile transactional.”
The small startup was founded in 2011 by Relay Foods founder Zach Buckner.
Christie, who took over as CEO in 2013, was impressed when he learned about the project.
“I thought it was pure genius,” he recalls thinking. “In 10 years if not sooner, this technology could be everywhere.”
In July, the company closed its latest seed round with participation from Google chairman Eric Schmidt’s TomorrowVentures.