Boston ad agency Allen & Gerritsen acquired Center City marketing firm Neiman for an undisclosed amount, the companies announced in a press release today.
In a move that the New York Times likened to a recent Mad Men plot line, the two firms are joining forces in order to scale faster, according to the release, rather than “to facilitate ownership transitions.”
Neiman CEO Tim Reeves will become partner and the agency will operate as Allen & Gerritsen with Boston as its headquarters. Despite that, Neiman, whose innovation arm has been behind whimsical social media projects like a candy machine powered by Facebook likes and a Twitter-controlled Nerf gun, does not “intend to ask any” of its 55 employees to relocate, said community manager Caitlin Vivian. Neiman has 50 employees in its Center City office and five in Harrisburg, where it was founded.
Neiman also plans to grow its Philadelphia office, Vivian said, which will act as Allen & Gerritsen’s innovation and R&D headquarters. The company is currently working on an expansion of its 16th and Walnut Street space, Vivian said.
Currently, Allen & Gerritsen has 130 employees in its Boston office.
Neiman’s clients include Comcast, Dietz & Watson and Temple University, for whose campaign the firm won multiple awards. Allen & Gerritsen’s clients include The Boston Celtics, Comcast and Papa Gino’s.
Read this coverage in the New York Times.
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