Temple Made: Neiman wins ‘Best of Show’ for crowdsourced branding campaign

Center City marketing agency Neiman came away with nine awards at the Higher Education Marketing Awards, including “Best of Show,” for its crowdsourced “Temple Made” campaign, according to a Neiman release. Neiman beat out more than 3,000 entries.

The campaign for Temple University encouraged students, faculty, staff and alumni to tweet and Instagram using the hashtag #TempleMade and then aggregated the contributions to show the school through community members’ eyes.

Read about and watch a video of the celebration event for the campaign here.

Two other Philly universities won “Best of Show” at the Higher Education Marketing Awards: St. Joseph’s University and Philadelphia University, though neither of the marketing agencies that did those campaigns were local. Find the list of “Best of Show” winners here.

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