Startups

Newark’s Blue Blaze earned this top honor for its Versogen startup rebranding

The firm received the coveted Platinum Award at the 2021 Hermes Creative Awards for its work with the green tech company.

The Blue Blaze team in 2020.

(Courtesy photo)

Blue Blaze Associates, a certified women-owned and LGBTQ-owned marketing and design agency in Newark, added to its collection of national and international awards with two new 2021 Hermes Creative Awards.

This is the second year in a row that the firm has won a Hermes Platinum Award, its highest honor, after receiving a 2020 Platinum Award for its White House Village campaign featuring VR technology. This year, Blue Blaze won both a Gold and a Platinum Award in one of the oldest and largest creative competitions in the world.

Blue Blaze’s Platinum Award recognizes its multi-layered marketing services for Versogen, a green energy startup based at the Delaware Innovation Space. Versogen’s mission is to reduce industrial carbon emissions by cost-effectively producing hydrogen from renewable sources. Work included rebranding the startup, which was previously known as W7 Energy, with a new name, website (complete with illustrations to demonstrate key technical processes), and strategic marketing and communications plan.

The Gold Award was presented for Blue Blaze’s rebranding work for BrightBloom Centers, a therapy provider for children with autism and special needs serving Delaware, New Jersey and the surrounding region. Blue Blaze created a new brand which included a successful renaming process, development of their core messaging, website redesign, and a new series of marketing collateral materials.

“We are extremely honored to receive the prestigious Hermes recognitions and very proud of the work we have done and continue to do for these exceptional businesses,” said Blue Blaze CEO Sandy Taccone, who was recently named one of the 2021 Top Women in Business by Delaware Today and the Delaware Business Times, in a statement. “It is our mission to go above and beyond the expectations of our clients and deliver results that will take them to the next level. These awards demonstrate we are achieving that mission.”

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Diliana Henry, founder of BrightBloom Centers, said their business has been transformed by Blue Blaze’s work, not least of all by increasing accessibility to families.

“This transformation has opened the doors to expand our geographic footprint and meet the growing needs in the region,” Henry said.

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