48% of Cyber Monday-related content sharing was related to Walmart

Virginia-based analytics firm AddThis released its analysis of content engagement in the weeks leading to Thanksgiving.
Focused on promotions and time-specific links shared from Nov. 1-19, here is what AddThis found:

• Walmart won: It garnered the most online attention, earning 48 percent of Cyber Monday-related content engagement and 40 percent of Black Friday engagement. For Black Friday, Kmart and Sears trailed behind, tying at 12 percent.
• Twitter fell back: Cyber Monday deal sharing on Twitter decreased 19 percent from last year, while Black Friday deals dropped by six percent.
• But Pinterest might be grateful for that: Deals sharing on the network increased 40 percent for Black Friday and 33 percent for Cyber Monday.
• Facebook still carved out a good chunk of shopper engagement: 35 percent of shoppers used the social media to share Black Friday deals, while 19 percent shared their Cyber Monday deals on the network.

AddThis garnered the data from its more than 1.7 billion monthly unique consumers and more than 14 million websites.