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10 Delaware brands totally crushing it on social media

From Facebook, Twitter, Instagram and Pinterest, these are the best brands doing the most interesting work in Delaware, according to analysts from Wilmington interactive agency The Archer Group.

Wilmington cafe La Fia has a tasty presence on Instagram. (Screenshot via Instagram)

This report is sponsored by The Archer Group.

In a state that has its own hashtag, there’s bound to be plenty of interesting work being done on social media by Delaware brands. We just needed someone to bring them all together.

That’s why we did the hard work of bringing together the best of the best that we know: the Delaware social media accounts on Facebook, Twitter, Pinterest and Instagram that are doing the most interesting work to provide value to their communities and connect back to their organizational mission.
You tell us who we missed in the comments or, of course, @technicallyDE and @thearchergroup.


Dogfish Head on Twitter (Followers: 210K)

WHY? Dogfish Head’s Twitter account consistently interacts with its followers. It also informs its community of current promotions, latest product, local and national events and brew pub and Dogfish Head Inn news. An added bonus: the account is highly visual and educates users on the craft beer creation process, driving traffic to its YouTube Channel.


Downtown Cowgirl on Instagram (Followers: 689)

WHY? Downtown Cowgirl, a small boutique in Rehoboth Beach, utilizes Instagram to post about its latest deals, new arrivals and local events without being overly promotional. Furthermore, employees repost user images wearing their recent purchases and document their trips to trunk shows in NYC, during which they ask for customer input on selecting new gear for the store.

Great day for a DTCG sweatshirt! Don’t miss today’s DECEMBER DEAL! 50% off all Downtown Cowgirl logo merchandise! Today only!

A photo posted by Downtown Cowgirl (@downtowncowgirl) on Dec 12, 2014 at 11:26am PST

· on Facebook (Page Likes: 17.7K)

WHY?’s Facebook Page features updates on what’s happened, happening, and about to happen in the Dewey Beach/Rehoboth Beach area throughout the year. Through video and images, the page showcases weather reports, current beach conditions and scenic views all in real time. It also teams up with local businesses and realtors for promotions, events, and giveaways. A Memorial Day Weekend Countown gets beach goers extra engaged.

Trolley Taphouse on Facebook (Page Likes: 1.8K)

WHY? Despite opening just three months ago, Trolley Taphouse has quickly become a hot spot in the popular Trolley Square of Wilmington. The menu changes daily, and the restaurant/bar makes a point to update customers on the latest food specials and craft beer selection via its Facebook page. The page’s manager consistently answers inquiries and responds to reviews which illustrates that they genuinely care about the customer experience. Another plus: its food imagery is on point.

The Ski Bum on Facebook (Page Likes: 18.7K)

WHY? The local ski shop tags brands in posts and unites many of its posts with the #skibumlife hashtag. Through video, various photos, and link shares, The Ski Bum promotes its latest in-store products and local events, shares articles that may be of interest to its customers and provides travel destination suggestions all in one place.



A.I. DuPont Hospital for Children Nemours on Facebook (Page Likes: 18.5K)

WHY? You may think a hospital is an interesting choice for this list, but A.I. DuPont Hospital for Children deserves some recognition for its social media effort. On Facebook, the facility provides constant updates on recent awards it has received, celebrity visits, events, construction progress. More importantly, it recognizes young patients who are making strides in their recovery. It also regularly interacts with user comments, which is always a nice touch.


Delaware State Parks on Pinterest (Followers: 447)

WHY? State parks on Pinterest? Sounds a bit far-fetched, but not for Delaware State Parks. Boards range from campfire tips and treats, inspirational quotes tied to nature, and products catered to outdoor enthusiasts. Moreover, each state park has its own board, in which users can pin scenic images of greenery or historical monuments. They also have a board solely dedicated to wildlife and animals. Sign us up!


La Fia Bistro on Instagram (Followers: 239)

WHY? Why La Fia doesn’t have more Instagram followers is beyond me because its photos are simply mouth-watering. So mouthwatering, in fact, that the sweet and savory posts make you want to stop whatever you’re doing and head right on over to the corner eatery so you can order whatever you just saw on Instagram. We give La Fia an A+ in food porn.

Duck Confit Hash, Sunny Side Eggs, Crispy Potatoes. #brunch #brunchatLaFia A photo posted by @lafiabistro on Nov 11, 2014 at 9:58am PST



GORE-TEX North America on Facebook (Page Likes: 190K)

WHY? A recent sponsor of the X-Games and Philadelphia Marathon, Newark-based GORE-TEX entices adventurers to give its products a try with shareable visual content. It not only directly promotes products resulting from partnerships with popular brands like Brooks Running and The North Face, but it also, more importantly, illustrates HOW customers use their products. Posts containing insightful quotes about exploration catered to the company’s active audience are a fun addition. GORE-TEX also utilizes bitly links and encourages fans to enter various contests.


The Queen at World Café Live on Twitter (Followers: 5K)

WHY? One of the best venues in Wilmington for live music and well-known musical acts, The Queen at World Café Live uses Twitter to update and promote its upcoming concerts and events. It also provides pre-sale codes for show tickets. Have a question? You’re bound to get a response in no time.

Companies: Dogfish Head / Archer Group / World Cafe Live

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