Startups

Arena is bringing machine learning to hiring at a network of senior living centers

The Baltimore company's technology will be used at Benchmark Senior Living, which has communities in eight Northeast states.

A Benchmark Senior Living community. (Courtesy photo)

Arena, a Baltimore-based company bringing big data to the hiring process, said it has a new partnership with a senior living provider that has a sizable presence in the Northeast.
With the partnership, Waltham, Mass.–based Benchmark Senior Living will use Arena’s technology as it hires. The 20-year-old company operates 60 senior living communities across eight states.
Using machine learning, Arena analyzes data about job applicants to predict whether a candidate will be a proper fit within an organization and for specific roles. The company’s leadership has said the tools help produced a more merit-based hiring process, with the goal of helping to improve retention.
“Partnerships like this are especially significant because of the growth of the senior living industry,” Arena CEO Michael Rosenbaum said in a statement.
The startup spun out from the company that is now Catalytewhich Rosenbaum also founded, in 2014. Arena rebranded from Pegged Software in 2016 as it looked to scale. The Otterbein-based company now says its technology is used in 450 healthcare facilities.

This story was updated at 1:38 p.m. on 3/6/18.

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