After years of covering this Center City-based edtech startup, we’re going to have a bit of a struggle calling ApprenNet by its new name: Practice.
The company announced today its name change along with news of a $4 million Series A led by San Francisco venture firms City Light Capital and Social Capital.
“It was important for us to find investors who shared our vision,” said CEO Paul Freedman. “We are thrilled with the group we now have around the table.”
Practice cofounder Emily Foote said the change to a more accessible name had been in the works for “some time,” but was held off to coincide with the announcement of the funding round, which closed last week.
[Editor’s note: Obligatory Allen Iverson brand ambassador pun/Vine here.]
The money will go toward an upcoming expansion of Practice’s sales and development team, which is currently at 20 people spread between Center City and San Francisco. The SF office was born of a merger with Handsfree Learning last year.
Practice has helped clients like Comcast, Harvard, the University of Pennsylvania and Goodwill assess and expand staff skills through a web and mobile platform, featuring instructional videos and peer reviews.
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