Arts / Entrepreneurs

Long before Goodshuffle, Andrew Garcia was producing raves in Austin

This time on Lemonade Stand, tales from a former DJ.

Andrew Garcia in his G3 Entertainment days. (Courtesy photo)

Every entrepreneur has to start somewhere. In Lemonade Stand, we’ll profile a local entrepreneur’s first venture or first job. Tell us about yours.

Goodshuffle cofounder Andrew Garcia struck me as quiet and thoughtful on the first meeting. But that was before I knew that back in the day he was kinda big in the Austin rave scene.

Garcia was studying at the University of Texas when he had his first brush with entrepreneurship. “My brother (Gabriel Garcia) started, and then I took over, a company called G3 Entertainment,” Garcia told in an email. “We managed DJs, produced raves and club events, managed a weekly club event and had around $50k of sound/lighting rental gear.”

And that wasn’t even the extent of the music-related work Garcia did around town.

“Myself and my roommate, Kyle Chalmers, also booked gigs around Austin to make some extra money from greek organizations and corporate events; I even arranged a deal with my apartment complex for free rent in exchange for running a monthly live music event at their pool/event space.” Not bad for a college gig.

And what enduring lessons did Garcia glean from the experience?

“At G3 Entertainment we produced our own events but also ran sound for social & corporate clients,” he wrote. “That meant I got to experience event production from the planners side as well as from the sound engineer’s side. Simple things like bringing zip ties or an extension cord you don’t think you’ll need can make a huge difference. I suppose it was a lesson on adaptability, resourcefulness and recognizing how a small bit of foresight can save a massive headache later that night.”

The venture also taught the young Garcia about the true business value of a good reputation. “There is a bright line between good and bad sound guys and word of who they are in any city gets around fast,” Garcia reflected. “The main thing I learned about running/renting sound in Austin was this: Deliver what you said you’d deliver and when you said you were going to deliver it. Do that, and your reputation and will build the business for you.”

And even though Garcia’s attention is mostly consumed by Goodshuffle these days, he does still DJ from time to time. Ask him about it.

Before you go...

Please consider supporting to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!


Top 3 vital trends founders should know before pitching investors in 2024

Leaders at Baltimore Region Investment Summit praise collaboration and push for equitable growth — EDA funding or not

DC lands $1.7B in Q2 venture capital, double the previous quarter’s raise

5 assistive tech platforms to propel the future of work for people with disabilities

Technically Media