Startups

Watch this Philly designer make his case on TV’s ‘Project Runway’ spinoff

Lorenzo Buffa repped South Philly's Analog Watch Co. before a panel of investors. To find out what happened you have to watch the episode on Thursday, Nov. 17.

Tune in to see Lorenzo Buffa pitch investors on national TV.

(Courtesy photo)

We know South Philly designer Lorenzo Buffa is good at crowdfunding campaigns but can he also get that cash from investors on national TV?
Tune in to Lifetime’s Project Runway: Fashion Startup on Nov. 17 at 10:30 p.m. to find out, as Buffa makes the case for Analog Watch Co. before a panel of investors and fashion moguls.
“We filmed last spring and it was a unique journey, to say the least,” Buffa told Technical.ly. “It’s a new show, so I wasn’t sure what to expect, and while I had done a lot of preparation in terms of making sure my numbers and business details were solid, the show places more of an emphasis on the product idea and design.”


Buffa faced a Shark Tank-esque panel featuring the likes of Katia Beauchamp, cofounder and CEO of beauty retailer Birchbox, and fashion designer Rebecca Minkoff. To see if he was worth the term sheet, the panel made him go through a series of field tests.
So what happpened? Did he get an investment? Did the investors pass on making a deal? The entrepreneur said he couldn’t reveal any details about the final edit, so we’ll have to tune in and watch.

Companies: Analog Watch Co.
People: Lorenzo Buffa
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