Startups
Arts / Retail / Technology

allen & gerritsen launches mobile apps for the fitting room

The new product combines the best of online and real-life shopping, the agency said.

MVSE, the new app from allen & gerritsen, is one of many projects featured on Product Hunt's "Made In Philly" page. (Photo courtesy of allen & gerritsen)

The team from allen & gerritsen Labs wants to be your shopping buddy.

The Center City crew built software that combines the best of online and real-life shopping, they say. Their mobile apps let shoppers get information about the clothes they’re trying on, get special deals and recommendations and let shops collect data on their in-store customers. It’s a device-heavy product that relies on smartphones, tablets for retail staff and screens in the dressing room.

a&g Labs is calling it MVSE (that’s pronounced “muse”).

MVSE-Main and Mobile-1140x683-02

(Photo courtesy of allen & gerritsen)

MVSE is a more serious product that’s being marketed to brands — spokeswoman Kaitlin Bitting said allen & gerritsen is actively seeking retail partners — in contrast to the lighter-hearted projects the Labs team is known for (like this robot that calls out Instagram clichés or this interactive snow globe). To us, it feels like a move in the direction of, “how do we monetize all this cool stuff we’re building?”

Watch a product demo below.

Companies: Allen & Gerritsen
Subscribe

Knowledge is power!

Subscribe for free today and stay up to date with news and tips you need to grow your career and connect with our vibrant tech community.

Trending

How to respond when a long-tenured employee quits? With grace

RealLIST Startups 2024: Meet 10 of Philly’s most promising early-stage tech companies

Building a community of tech entrepreneurs: Looking back at 15 years of Philly Startup Leaders

The opportunity cost of fear: Underfunding Black founders hurts the US economy

Technically Media