The team from Center City ad agency Allen & Gerritsen planned to make a holiday card light show with a drone camera filming more than 60 smartphones flashing different colored lights. It didn’t quite work as planned, but they had a backup plan.
“If at first you don’t succeed,” wrote spokeswoman Kaitlin Bitting via email, “replicate that in a conference room sans drone :)”
Watch the experiment in action below.
Also check out A&G’s past holiday projects, including the Philadelphia Geek Award-winning Snow Shake and a Christmas tree powered by social media.
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