Oracle announced Tuesday that it has signed an agreement to acquire AddThis, the Vienna, Va.-based social sharing company. The amount is as yet undisclosed.
Oracle’s announcement is vague, but suggests that the company’s interest in AddThis lies in the latter’s power of audience insight. AddThis will be a part of Oracle’s Data Cloud, a service that “ingests third-party data, extracts value, and activates the data to drive insights and harness this knowledge for targeting, personalization and measurement.”
“With the addition of AddThis, Oracle Data Cloud’s offering is expected to deliver unprecedented levels of audience insight, measurement and reach,” Oracle said in a statement.
AddThis widgets are currently used on over 15 million websites — meaning AddThis is well positioned to offer insight into online behavior and behavior trends. This recent infographic, for example, was created using data from around 1 trillion page views. “This proposed acquisition will help us turbocharge our mission to make the web more personal, and we couldn’t be more excited,” a blog post on the AddThis website declared.
Founded in 2004, AddThis is a veteran of the D.C. tech scene, and community members turned up to support their own. On the DC Tech Facebook page, congratulations rolled in all Tuesday afternoon.
Oracle, meanwhile, declined to comment further.
Update: 1/5/16, 5:04 p.m.
DC Inno is reporting the deal is worth $175 million, according to a source at venture giant NEA.
Before you go...
Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.
3 ways to support our work:- Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
- Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
- Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
Join our growing Slack community
Join 5,000 tech professionals and entrepreneurs in our community Slack today!