50onRed profile exposes murky ethics of adtech

What does 50onRed actually do? It’s a question some former staffers of the Philly adtech startup struggled to find out.
When they did, some left. Some didn’t:
https://twitter.com/lendamico/status/737666046157586432
That’s the central tension of an epic piece published today in Backchannel, Medium.com’s in-house technology publication. The in-depth feature was reported by Technical.ly Associate Editor Juliana Reyes. The piece quickly shot up to the top of Hacker News.
At question: the morally questionable practice of “ad injection.”
Backchannel reports it spoke with over a dozen former employees of 50onRed who detailed their involvement in the controversial technology. 50onRed leadership tells Backchannel that “its practices are above board” and compliant with Google and Microsoft guidelines.
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