Advertising / Startups

50onRed profile exposes murky ethics of adtech Associate Editor Juliana Reyes takes an in-depth look at the Philly-based startup for's tech blog, Backchannel.

What does 50onRed actually do? It’s a question some former staffers of the Philly adtech startup struggled to find out.
When they did, some left. Some didn’t:
That’s the central tension of an epic piece published today in Backchannel,’s in-house technology publication. The in-depth feature was reported by Associate Editor Juliana Reyes. The piece quickly shot up to the top of Hacker News.
At question: the morally questionable practice of “ad injection.”
Backchannel reports it spoke with over a dozen former employees of 50onRed who detailed their involvement in the controversial technology. 50onRed leadership tells Backchannel that “its practices are above board” and compliant with Google and Microsoft guidelines.
Read the full story

Companies: 50onRed

Before you go...

Please consider supporting to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!


Philly-area gold exchange startup reaches $1M in revenue just 10 months after launch

He started at Neya as an intern. 10 years later, he’s director of robotics — and loving life

Philly-area social media startup LifeBrand lays off entire staff, as CEO says it's still 'fully operational'

What Philadelphians need to know about the city’s 7,000-camera surveillance system

Technically Media