Vox Media released some of its backend strategy for the construction of its unmistakably yellow-and-gray news site, Vox.com.
As it turns out, the D.C. and New York-based media firm’s linchpin platform was created in a matter of weeks, and flexibly enough to allow for changes here and there.
From a post by the Vox product team:
Read the full postVox was built in a relatively short amount of time, about nine weeks. Many of its features were borrowed from what already existed in Chorus — a module here, a component there. The plan was to launch as quickly as possible and add new stuff as we went along.
For the Vox team, perhaps one of the most sought-after feature was their own front page. We basically reused the SB Nation layout system — internally called “the river” — built in 2012 for the United project. The river had been battle tested for nearly two years on more than 300 of our sports blogs. So naturally it became the foundation from which we built the new Vox river to better fit the experience of the Vox brand.
