Software Development

Susan Kare, Regional Rail and the original Macintosh fonts

The Montgomery County native and iconic designer was why the original Macintosh fonts were named after SEPTA Regional Rail station stops. Briefly.

An early display of the Chicago font by Susan Kare and the Macintosh team. (Courtesy image)
Rosemont. Ardmore. Overbrook. Paoli. Locally, they’re second nature. Simply, stops on the Regional Rail.

But in the early ’80s, as Apple was preparing its original Macintosh personal computer, the names nearly became titles for several typefaces in its operating system.
Susan Kare, the prolific typeface and icon designer — who now works for clients like Facebook, Chumby, PayPal, AOL and others — remembers it well. She was in Cupertino, California, designing that first set of legendary typefaces.
She and a colleague, Andy Hertzfeld, named them after local transit stops between their hometown of Narberth and Center City.
Until Steve Jobs stepped in.
“Jobs thought that our idea of city names was fine, but suggested that ‘world class cities’ would be better than suburban towns,” she said in an e-mail to Technically Philly.
So it is that the original macintosh fonts — Chicago, New York, Geneva, Venice and a handful of others — have roots in Philadelphia. And by association, so do some of the classic designs shown above, created by Kare, like the designs for Microsoft’s Solitaire, the Happy Mac icon, and even the obscure Swedish symbol that Apple still uses for its Command key.
A conversation with Kare, to get this bit of Philly folklore on the record, after the jump.

###

What is your Philly connection? You grew up here?
My family lived in Narberth when I was in high school at Harriton (in Rosemont). My father was the director for 20 years at the Monell Chemical Senses Center at Penn.
Tell us what you remember about Andy Hertzfeld and how you both came to name the fonts after stops on the Paoli line.
Andy Hertzfeld and I were classmates at Harriton. He was instrumental in my having the chance to work at Apple, and is a gifted programmer. He currently works for Google, but we have worked together on numerous projects over the years. It was a spur of the moment decision to name the fonts after stops on the Paoli local, but Andy and I had a number of fonts to name, so it seemed like a good set.
What were those original fonts named?
I believe we at least had Rosemont, Ardmore, Overbrook, and Paoli (though Chicago was previously called Elefont).
What was the reason for the changed titles? Is it true that Steve Jobs wanted names that were references to large metropolitan cities instead of Philadelphia?
Steve Jobs thought that our idea of city names was fine, but suggested that “world class cities” would be better than suburban towns: New York, Geneva, Venice, Chicago, etc.

What was it like working with Jobs?
He is really smart and creative across a wide range of disciplines. Because he had a great interest in the Macintosh project, he would often stop by at the end of most days to hang out, see what was new, and offer a few suggestions.
Take us back to when you created the fonts. Were you in Philadelphia?
Haven’t lived in Philadelphia since the early ’70s when Andy and I left for college. I did work for a terrific designer (Harry Loucks) in the graphics department at the Franklin Institute for several summers during high school and college. We worked on the Macintosh at Apple Computer in Cupertino. It was exciting this year in baseball when San Francisco played Philadelphia and the end of the season!
Now you’re working with Facebook? What else are you up to?
My company, Susan Kare Design, creates digital images and user interface graphics for many companies. We’ve done work recently for Facebook, Fossil, Thompson Reuters, PayPal, and AOL.
Tell us about the limited edition icon prints that you recently released.
We launched kareprints.com in December 2010, to offer signed, limited edition prints of some of our favorite icons. There are a number of images familiar to computer users that range from navigation icons to solitaire cards. We just created a set of prints for Valentine’s Day.
Thanks, Susan!
More fascinating stories of Macintosh history at Folklore.org.

Companies: Apple / SEPTA

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

A new model for thinking about how to grow regional economies: the Innovation Ecosystem Stack

Penn dean is a startup founder and ‘engineer at heart’ who loves the connection between education and business

20 tech community events in October you won’t want to miss

A glimpse into Philly’s thriving greentech scene, a bright spot on a national tour

Technically Media