Software Development
Events / Internet

Why StratIS built a city out of LEGOs at #SXSW

“I don't know ... if we can ever work a booth without LEGO bricks again,” said CEO Felicite Moorman.

StratIS and Bulogics team at SXSW with the final smart-city build. (Courtesy photo)

Catching attendees eyes at a tech conference can be tough, especially at sprawling megaconferences like South by Southwest.

For East Falls smart city software company StratIS, a low-tech gimmick like LEGO bricks was both an eye-catcher and a symbol for the collaborative nature of smart cities.

“No single solution will make a city ‘smart,” StratIS CEO Felicite Moorman told “It’s going to take a collaborative, piece by piece, effort for the boots on the ground, too.”

And so, showgoers spent last week adding features to the imagined smart city: from high-speed monorails to traffic cameras. According to Moorman, the exercise resonated with “CTOs of Fortune 500 companies to SXSW attendees who just stopped to play.”

“Our booth traffic was absolutely nonstop and our message became more educational pitch than elevator pitch,” said Moorman. “It was fantastic to see the understanding crossing over the faces of everyone who stopped. I don’t know how we’re going to top this. Or if we can ever work a booth without LEGO bricks again.”

Moorman kept herself busy at SXSW, joining this Comcast panel on Philly as a tech town, attended a women in tech brunch and adding her own LEGO trinkets to the simulated smart city.

Companies: STRATIS IoT

Knowledge is power!

Subscribe for free today and stay up to date with news and tips you need to grow your career and connect with our vibrant tech community.


Philly venture capital activity is down in deals and dollars, but region shows resilience, per new report

AI companies say they’re actually looking forward to government regulation in the form of a new safety consortium

Marginalized high school students are avoiding college for mental health reasons

From Brandywine to Bronze Valley, this VC found his passion in helping founders

Technically Media