Software Development
Design / Ecommerce / Web development

Here are 2 websites Groove recently revamped

Cheese lovers and guitar noodlers, rejoice! Groove recently worked with Di Bruno Bros. and D'Addario.

This picture is on the Di Bruno Bros. website. (Screenshot via

Groove recently went public with projects for a couple of big brands.
The agency launched an online rewards program with D’Addario & Co., the savior of every guitar player whose ever broken a string.
Called Players Circle, the rewards program lets customers enter info about their string purchases and earn points toward bigger prizes like effects pedals and new guitars. Players get more points if they share the content on social media.
See the D'Addario site
Groove also helped Di Bruno Bros., the Philly-based purveyor of meats and cheeses. The agency and BigCommerce, which inked a partnership earlier this year, teamed to relaunch the 75-year-old food seller’s website.
See the Di Bruno Bros. site
The new site is optimized for mobile, and has improved functionality. Since the relaunch, Di Bruno Bros. reported a 19.5 percent increase in online orders, according to company data.
Groove executive vice president Mack McGee said the redesigned site has “everything but the aroma of Di Bruno’s magical stores. We are working on that, too.”

Companies: Groove

Before you go...

Please consider supporting to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

Our services Preferred partners The journalism fund

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!


‘Racist rhetoric leads to attacks’: Asian Americans and lawsuit plaintiffs take on the TikTok ban

Inside Maryland’s latest effort to support emerging businesses

This Week in Jobs: The kernel of a new career is in these 20 tech opportunities

Technically Media