If you were to ask the folks at Leadnomics what their company does, the answer would pretty much boil down to “it’s complicated.”
The four-year-old company based out of the Cira Center is a statistician’s dream using a complex process to deliver high-quality leads to large companies like banks and insurance companies.
If it sounds technical, it is. But behind it all is a 11-person company co-founded by two recent Rowan University graduates that is expanding fast, looking for developers and new verticals to conquer.
Through a mix of portal sites, paid search advertising, display advertising, co-registration (the “Would you like to receive additional offers from this company?” part of any sign up process) and other methods, Leadnomics builds a database of individuals and their interests and then matches those lists of people to companies. Edit: the company notes that it only markets the data of live users, not old data. The leads are given a letter grade based on the amount and quality of data about each individual and then priced accordingly.
“All the companies we work with spend at least $100,000 online a month,” says co-founder Stephen Gill who notes that Leadnomics gets most of its clients by eating its own dog food through methods like paid search and through partnerships with agencies.
The leads are then delivered in real-time, allowing Leadnomics’ partner companies to contact consumers while they are still engaged.
While attending Rowan University in Glassboro, New Jersey, Gill started NoLimit Interactive Media, a search engine marketing company. Shortly before graduating, Gill along with Zachary Robbins, bootstrapped Leadnomics.
The company is actually one part of a larger portfolio of companies that include the advertising network 50onRed and Rightaction, a media buying platform all based out of the Cira Center.