Middletown-based ad fraud fighting cybersecurity agency Anura — also known by its domain name Anura.io — has upgraded its web presence.
Its newly redesigned website includes a robust resources section accessible for free. Resources include white papers, case studies, a glossary of cybersecurity terms, ebooks and a blog.
Founded by Rich and Beth Kahn, Anura, which became a standalone product in April 2017, began engineering 2005. They were an early specializer in click fraud, a type of cybercrime that was just being noticed as a suspicious pattern in the mid-2000s and now costs companies billions a year. With the heightened reliance on ecommerce due to COVID-19 restrictions, this type of cybercrime, which often involves bots or low-paid click farm workers, has soared.
“It’s a fraudster’s dream right now,” said CEO Rich Kahn, in a September interview with Technical.ly.
In addition to the new website, Anura produces a weekly webseries called #FightFraudFriday, bite-sized (most under two minutes) videos that look at ad fraud trends and fraud prevention news. A recent episode discusses the businesses of ad fraud, and how organized crime has largely taken over the highly lucrative illegal industry. As the name suggests, episodes drop on Fridays.
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