To me, Technical.ly’s business is simple. We gather information and context that doesn’t exist anywhere else to engage a community that doesn’t exist anywhere else, and to sustain that work we sell ways to put relevant messages in front of that community.
Before the pandemic, that happened at our events — jobs fairs and networking receptions. Now that happens more by financially sponsoring editorial series.
One surprise area of growth for us has been straight-forward advertising. Now it’s easier to reach our audience of highly engaged technologists and entrepreneurs, while supporting our free and accessible local journalism.
Today, we’re announcing new self-service options for purchasing advertising on Technical.ly, including our sought-after newsletter takeovers. Posts on our Jobs Board and newer Events Board can also be purchased to get your message out.
Our audience, which includes over 100,000 monthly readers and 45,000+ newsletter subscribers, is made up of the decision-makers and innovators who drive the tech industry in the mid-Atlantic and beyond — more than 20+ states make up a growing share of audience. Now, you can connect with this coveted group quickly and efficiently through our streamlined self-service portal.
Self-service advertising options:
- Newsletter takeovers: Sponsor one of our newsletters, which have industry-best engagement rates of 35%+ open rates and 4% click-thru rates, starting at $1,500 per market or $5k network-wide
- Display advertising: Standard 100% share-of-voice site advertising across our site for just $1500 per local market, or $2,500 site-wide per month
- Editorial Calendar underwriting: Support one of our monthly topics with your branding on all published stories for $2,500 per market, or $5,000 across our markets
- Sponsored Content campaign: Hire our client team to produce a feature story with you that meets our editorial standards, to be published on Technical.ly and shared across our newsletter and social channels, for $4,500. Examples here.
- Events Board and Jobs Board posts: For $150 and $250 respectively, get your event or job distributed across our newsletters. Visit here.
By advertising with us, you’re not only boosting your brand’s visibility but also supporting the independent journalism that our community relies on.
Before you go...
Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.
3 ways to support our work:- Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
- Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
- Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
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