Professional Development
Delaware / Delaware Innovation Week / Marketing

8 things we learned at the #DIW15 Future of Digital Marketing Conference

A dozen speakers talked metrics-driven marketing. Here are a few tips we especially liked.

Zach Phillips from the Kitchen kicks off our #DIW15 Future of Digital Marketing conference. (Photo by Mona Parikh)
Data is easier to come by than ever before. So let’s get better at using it to connect with customers.

Our half-day Delaware Innovation Week Future of Digital Marketing Conference was focused on that: real lessons from actual case studies shared by experienced media professionals from Delaware.
And who says there isn’t a community to do it? Nearly 75 people sat for the event in movie theater-style seats at the Theatre N space inside Wilmington’s Nemours Building, which is the future home of The Mill coworking space. The day was sponsored by JPMorgan Chase and the Encima Group1313 Innovation is the title sponsor of #DIW15.
Find the full slides here. Below are a few things we learned, shared via our own tweets:

1. If you’re not the customer, you’re the product: Zach Phillips of the Kitchen

2. Google Tag Manager is a tool as valuable as Google Analytics itself: Anthony Biondo of Biondo Creative

3. Your customers make snap decisions about your product and color has everything to do with it: Pauline Rubin of First Ascent Design

4. Physical collateral (quirky takeaways and evocative branded products) should be a supplement to your digital marketing: Nick Matarese of the Barn

5. Google and other players are finally taking a serious stand on whether a display ad has been viewed: David Clunes of the Encima Group

6. Social selling still represents a very small percentage of ecommerce, but it’s growing fast: Justin Silva of the Archer Group

7. Forget the followers, track the engagement on social: Gaby Indellini of Visit Wilmington

8. To start your social web strategy, begin with a single platform: Hendrick Jan-Francke of Bright Orange Thread


Before you go...

Please consider supporting to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!


After shutdown threat, transformative Wilmington art space finds a new home

Drug tested in Delaware? A new medical marijuana law may protect you from getting fired

He started at Neya as an intern. 10 years later, he’s director of robotics — and loving life

Often overlooked, middle schoolers get their own STEAM job fair to jumpstart their careers

Technically Media