Startups

ROAR for Good is launching its wearable safety tech in 3 local hotels

The AlwaysOn product is now in use by nearly 500 hospitality staffers.

ROAR for Good's AlwaysOn product. (Courtesy image)

Last spring, ROAR for Good founder Yasmine Mustafa told Technical.ly about her plans for pivoting the company’s personal safety device technology to the hospitality industry.

The company had switched its focus from B2C to B2B in 2019, and it was hospitality that ultimately checked the boxes — financially and from a social impact stance — by offering housekeepers a tool to help them feel protected against sexual harassment or assault, a rampant problem the industry faces.

And ROAR for Good is now rolling out its device at three properties in the Gulph Creek Hotels management company, including the Fairfield Inn & Suites in Berwyn, the Homewood Suites in Eatontown, New Jersey, and Home2 Suites by Hilton in Downingtown. There are plans to expand to other Gulph Creek locations in Q1 2021 as well, ROAR for Good said this week. Nearly 500 staff members are using the tech right now.

“We want to create an environment where employees are empowered with peace of mind, and technology like AlwaysOn eliminates blind spots and reduces threats through deterrence,” said Gulph Creek Hotels Principal Amy Gancasz in a statement. “With the pandemic impacting work schedules and staffing needs, this partnership brings our team closer together at a time when we need it most.”

The tool, called AlwaysOn, enhances monitoring capabilities for hotel staff and delivers a quick response to on-site safety threats for shift workers and housekeeping staff via a wearable button. The ROAR team sourced feedback from hotel managers and housekeepers during the development process, and the device’s hardware works in both small hotel properties and multi-building complexes alike.

“We know there’s a great deal of health and economic uncertainty in the hotel industry today, but general managers and hotel owners recognize the urgency to improve safety, security, and with it morale of housekeepers and back of house staff,” Mustafa said.

ROAR for Good founder Yasmine Mustafa. (Courtesy photo)

Companies: ROAR

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

Look inside: Franklin Institute’s Giant Heart reopens with new immersive exhibits

How Berkadia's innovation conference demonstrates its commitment to people and technology

Robot dogs, startup lawsuits and bouncing back from snubs: Philly tech’s biggest stories of the year

How employers can attract and retain Gen Z talent

Technically Media