With a renewed focus on cities and a commitment to video chat, Philly-based At Media recently expanded to Baltimore.
The branding agency’s Baltimore-D.C. office is within the Emerging Technology Centers’ Highlandtown campus, where Chris Richards is standing up the new office.
Richards will be tasked with finding business that’s reflective of the agency’s recently refined focus on seeking projects that “impact the way we work, live or play in cities,” said CEO Antoinette Johnson.
The team’s first Baltimore project was working with the Waterfront Partnership of Baltimore to develop branding and roll-out for Harbor Market, a Wednesday-and-Friday pop-up market in McKeldin Square that’s designed to get folks together for lunch downtown. The market features food trucks and, for recess after lunch, games like cornhole and bocce.
Richards will be tasked with finding more business for the satellite office, which Johnson hopes can grow to 3-5 employees.
“Chris is sort of like an entrepreneur in his own right,” she said.
But Richards will have help of At Media’s existing resources, and the digital tools that keep offices connected. The company has been using Gchat, video conferences and Slack (sign up for our public channel, btw) to stay in touch multiple times a day. We were subject to an example of this, as Johnson had us pose for a quick Snapchat before the interview started.
Richards said he was also glad to be at ETC, which blends the kind of redeveloping urban area that feels right for At Media, and like-minded folks that are also building a new venture.
Plus, he said, there’s room to grow.
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