This ETC program is offering a ‘roadmap’ to turn ideas into businesses

For entrepreneurs, there’s a lot that goes into the process of getting from an idea to a business. And when building a new venture is a side hustle, those steps can seem like hurdles.
With its program for idea-stage founders, the ETC is looking to make those next steps easier.
The incubator’s Pioneer Baltimore program is returning for its second edition in October, and it’s bringing in a lesson plan that maps out the steps of building a business in a simple, conversational way.
ETC will utilize the CO.STARTERS curriculum during the nine-week program, said ETC Assistant Director Jacqueline Albright. The program, which has been implemented in startup communities nationally and internationally, provides access to a “roadmap” that involves hands-on work in the field, Albright said. It encourages entrepreneurs to build and test smaller models, get feedback and implement changes based on what is learned.
Albright said leaders in Baltimore’s startup community will also serve as facilitators, and participated in a recent training. Communications pro and frequent mentor Henry Mortimer is serving as lead facilitator.
“You should apply if you’re working full time and need to be part of a supportive community that will make you work on your idea for at least 3 hours a week and your idea uses technology to solve a problem in some way,” said Albright.
Apply by Sept. 30