RJMetrics’ staff is 30% female. Here’s one way it’s trying to raise that number

Anita Andrews recently launched a new series on her blog called #StartupParenthood. Andrews, RJMetrics’ VP of Client Analytics Services and mother to a two-year-old, plans to write about her experiences as a mother in the tech scene and the “special recipe” that makes it all work.
More ambitious, though, is her goal for the series: she wants to increase the percentage of women working at RJMetrics. She wrote:

My goal for this series is not only to widen our funnel, but to educate other companies’ leaders on what cultural things can go a long way towards employee attraction and retention, and perhaps most importantly, to challenge parents and parents to-be to question their assumptions about what being a parent and working in tech is like.
My KPI [key performance indicator] for this series is to improve our 70/30 split by the end of the year. I’m excited to see how we’ll be doing in 12 months from now and you’re welcome to follow along on the journey by subscribing to the blog.