AdSkate focuses on the development of solutions and services on a business to business model for the advertising world that prioritize contextual tools while also preserving user privacy. The startup does this through its cookie-less process for identifying the content of given written, audio, visual or video media and ensuring that advertisers don’t publish ads within that content that don’t align with it. Rather than focusing on the best brand strategy for companies, AdSkate provides businesses with tools to provide the best experience to the end user.