Newark is looking to spiff up its brand

A new logo appears to be in the works.

By:

Tony Abraham, @TonyAbraham

Aug 18, 2015 10:18am

Main Street in Newark, Del. (Photo by Flickr user barthjg, used under a Creative Commons license)

Newark might be ditching its dusty old logo for a newer, sleeker, more modern design.
The new logo, awaiting approval from city council, is strikingly similar to the one used by the Greater Newark Economic Development Partnership — an organization formed by the University of Delaware, New Castle County Chamber of Commerce and the city of Newark itself.
WDEL reports the city acquired the logo along with the rights to GNEDP.
Read the full story
Here’s the before:

And the possible after:

And the GNEDP logo:

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