"Are a tripod, talking points, ring light and a cup of coffee good enough to speak to our company's audience?" Sean Sutherland advises.

Start by asking yourself what the goal is, and be as quantitative as possible, Sean Sutherland advises.

Short answer: Probably not, but why not experiment? Sean Sutherland offers three steps to start.

Be consistent and persistent in your use of whatever platform you’re using, Sean Sutherland advises. Here are six steps to get you there.

Depends what you need it to do, and what resources you can dedicate to its upkeep, Sean Sutherland advises.

Amid ever-shifting work parameters and preferences, remember the adage: “Be prepared to meet them where they are.”

First, consider your audience — and why you think your company needs to be using social media to begin with, columnist Sean Sutherland advises.

The local entrepreneurial org is hosting a pair of events featuring founders that have dealt with and deal with mental health within their ventures, writes Sean Sutherland.

Kapowza accounts director and extrovert Sean Sutherland details the mindset and process shifts that helped the creative agency in a time of distancing.

With in-person meetings and networking events canceled, what's an outgoing operator to do? "Check in. Reach out. Offer a helping hand," writes Kapowza Director of Accounts Sean Sutherland.