Under Armour tracks when customers post product photos to social media

"Under Armour is among 400-plus clients of a Philadelphia tech startup called Curalate, which helps companies use visual analytics to “identify trends, track visual conversations and engage consumers” through Pinterest, Instagram, Facebook and most recently Tumblr."

By:

Andrew Zaleski, @ajzaleski

Apr 28, 2014 10:15am

Under Armour's Tide Point complex. (Photo by Flickr user beaucon, used under a Creative Commons license)

Next time you Instagram yourself wearing an Under Armour t-shirt, the Tide Point-based company will know thanks to a tech startup based in Philadelphia.
The Philadelphia Business Journal reports:

Under Armour is among 400-plus clients of a Philadelphia tech startup called Curalate, which helps companies use visual analytics to “identify trends, track visual conversations and engage consumers” through Pinterest, Instagram, Facebook and most recently Tumblr, a blogging platform.

Read the full story by the Philadelphia Business Journal.

Companies: Under Armour / Curalate

Engagement