After merging with Boston ad agency allen & gerritsen this summer, the Philly arm of the company wanted to get to know its northern neighbors. So they hacked together a Tic-tac-toe game that crossed state borders with RFID readers, an Arduino Yun and Instagram.
Watch how it all came together in the video below.
Previously known as Neiman, allen & gerritsen’s Philly office is known for its playful social media projects, like a candy machine powered by Facebook likes and a Twitter-controlled Nerf gun. The Tic-tac-toe game is just the tip of the iceberg for RFID, said George Ward, allen & gerritsen senior vice president of innovation.
“We see huge opportunities in RFID and the ability to customize a message and communicate it wirelessly to an individual at point of sale,” Ward said through a spokeswoman.
Imagine, he said, “walking into a store only to be welcomed by personalized offers.”
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