While the Baltimore Ravens were the story of Sunday, OrderUp had a pretty good day too.
The Canton-based startup facilitates food ordering online through several company-owned websites and other websites nationwide administered by OrderUp partners who run their own “digital franchises.” Technically Baltimore reported in January on OrderUp’s digital-franchising scheme.
During the Super Bowl, people logged on to OrderUp sites purchased 32,451 menu items, said CEO Chris Jeffery. Here are some more OrderUp stats from Super Bowl Sunday:
- A total of 26,979 visits to OrderUp sites took place.
- Cheese pizza was the most-ordered menu item with more than 250 ordered nationwide. (And one restaurant in Indiana had the filled the most cheese pizza orders.)
- The peak hour for ordering was between 6 p.m. and 7 p.m., although traffic soared between the hours of 4 p.m. and 7 p.m.
- Locally, on EatBmore.com, Mother’s Grill’s “10 wings” menu item was the most-ordered item.
Jeffery added by e-mail: “This is not our busiest day of the year, by the way.”
