Under Armour’s chief digital officer is leaving the company in tech leadership shakeup

Under Armour’s chief digital officer and his brother are among those leaving the company following the restructuring plan that the company implemented this summer as the Baltimore-based apparel company faced quarterly losses.
Michael Lee and Albert Lee, who are the cofounders of MyFitnessPal and joined UA after it bought that startup in 2015, are planning to leave the company in January 2018.
Michael Lee is currently chief digital officer, and Albert Lee works on product development. The brothers are leaving to pursue their “next entrepreneurial ventures,” Under Armour said in a statement. The brothers joined the company in a $475 million acquisition that was among of trio of deals building the company’s health data capabilities.
The move comes as Under Armour CTO Paul Fipps will assume control of digital business. Fipps joined the company in June at the same time as President Patrik Frisk.
“As part of the restructuring we initiated this summer that integrates technology across our core business—connected fitness digital product, digital engineering and digital media— will now all report directly to me,” Fipps said in a statement. “This integration significantly enhances our ability to engage consumers with elevated experiences, premium products and personalized services.”
Also in January, former Yahoo! product lead Michael LaGuardia will step in as a senior vice president overseeing digital product for Under Armour. The AOL/Netscape alum will work out of the company’s San Francisco office.
Along with the tech moves, UA also announced that David Bergman will officially become the CFO of the company, elevating him from an “Acting” role he’s held since February.
It’s the latest in a series of executive shuffles this year at Tide Point. Chief Marketing Officer Andy Donkin and Pamela Catlett, who led the women’s and youth categories, left in November. Ryan Drew, who previously led the company’s basketball division, is now leading footwear.
The restructuring plan announced in August resulted in 280 layoffs, half of which were in Baltimore. More losses followed in the third quarter, as the first sales dip was recorded in more than a decade.