Bitly CEO Mark Josephson is headlining Mashable’s Social Media Day in Philly

Eight billion of the world’s clicks every month have something in common: they’re all leading the user to the almighty content through a Bitly-shortened link.

And on Thursday, June 29, Bitly CEO Mark Josephson will be coming to Philly to talk about why the company is doing much more than shortening links these days. Alongside Josephson, digital marketing leads from Twitter, LinkedIn, Comcast and Reebok will share insights on how the brands are turning social media interactions into brand value.

The exec will be headlining Mashable’s Social Media Day in Philly, organized locally by PR firm Slice Communications with sponsorship by Comcast.

“We are extremely excited to have Mark join us to close out Social Media Day this year,” Slice CEO Cassandra Bailey said in a press release. “He will leave our attendees with a new perspective on how to use and manage links to drive better business results, which is why people tell us they come to Social Media Day.”

Here’s Bailey herself with some more insight on what the day holds (back when the keynote speaker was still being teased):

Just two weeks until #smdayphl! @cassapedia checks in with what to expect. Spoiler: it's going to be huuuuuge! https://t.co/VEFiZuTCoy pic.twitter.com/7aGXXjYIAT

— Slice Communications (@SliceComm) June 15, 2017