Paoli-based ecommerce company Turn5 just acquired a small Massachusetts website called All Things Jeep, a seven-person ecommerce outfit that sells, well, all things Jeep: from Jeep-shaped piggy banks to Jeep T-shirts and caps.
Founded in 2003 by husband-and-wife team Norman and Jean Wnuk, the company started much like bootstrapped Turn5 did: in a basement. In 2009, after Norman’s passing, Jean sought to keep the business up and running, later selling to Silicon Valley investors.
The line of products formerly offered by All Things Jeep will now be available under Turn5’s all-terrain vehicle brand, ExtremeTerrain.
“We focus on marketing to enthusiasts,” CEO Steve Voudouris told the Inquirer. “They’ll buy parts, and they also want the shirt and the hat: ‘Show ’em where your loyalty lies.'”
Numbers from the acquisition were not immediately disclosed, but the transaction added seven staffers to Turn5’s team of around 400, which are mostly based out of its 90,000-square-foot Chester County headquarters.
Before you go...
Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.
3 ways to support our work:- Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
- Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
- Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
Join our growing Slack community
Join 5,000 tech professionals and entrepreneurs in our community Slack today!
