Curalate tapped as Google partner - Philly


Sep. 7, 2016 9:34 am

Curalate tapped as Google partner

Shop the look is Google's newest discovery tool for online shopping. Curalate is feeding the images used in the beta.

A peek at Google's shop the look.

(Courtesy photo)

Curalate’s partnership game has been on the rise of late. First it was Instagram, then it was Facebook, and just last July it was the Democratic National Convention.

And today, for Curalate’s latest trick: behold the coveted Google partnership.

The visual ecommerce company was tapped as a “trusted partner” to provide images for Google’s shop the look product, which is now rolling out in beta.

In the obligatory blog post announcing the news, Curalate CEO Apu Gupta said the partnership will let brands better leverage their existing content.

“People aren’t always searching for specific things,” Gupta wrote. “Many times, they’re just looking for some inspiration. Shop the look broadens their options and introduces them to products, experiences and ideas they never would have found otherwise. Visually.”

Companies: Curalate, Google
People: Apu Gupta
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