Jim Brady's new Philly news venture changes name, makes first hire - Technical.ly Philly

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Aug. 7, 2014 1:22 pm

Jim Brady’s new Philly news venture changes name, makes first hire

Philadelphians didn't like the name "Brother.ly," said Brady.
William Penn stands atop Philadelphia City Hall.

William Penn stands atop Philadelphia City Hall.

(Photo by Flickr user Bossi, used under a Creative Commons license)

Philadelphia’s newest online news venture has an even newer name: Billy Penn.

Founder Jim Brady scrapped the original name, Brother.ly, because Philadelphians didn’t seem to like it, he wrote in a blog post.

Billy Penn also made its first editorial hire. Shannon McDonald, currently the social media strategist at WHYY/NewsWorks, will be Billy Penn’s community manager.

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