Apple specialist Springboard Media to celebrate Gayborhood location opening Saturday

Updated Fri., Sept. 9, 8:00 a.m.: Added language that clarifies that the store has been open several weeks and that Saturday’s event is a Grand Opening celebration.
Local Apple specialist and retailer Springboard Media is set to celebrate the opening of its third location this week, perhaps putting to rest concern that the opening of an official Apple retailer on Walnut Street last summer might hurt sales.

The store’s Gayborhood launch on Saturday morning at 116 S. 13th St., will include a special two-day sale on previous generation MacBook Air laptops, external storage and iOS device accessories. You can see the list of offerings here.
In October 2009, the company set up shop in Exton, where it too saw potential competition from suburban-based official Apple stores in Ardmore and King of Prussia.
Then as now, the company has championed its own hardware trade-in service, which Apple does not provide.
Success might hinge on reports that one-fourth of Philadelphians are Apple users, according to a April 2010 report from Experion Simmons.
[Full Disclosure: Though Springboard Media does not currently sponsor or support Technically Philly, it has in the past.]
More photos of the new Center City location after the jump.

Photos courtesy of Springboard Media.