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Apple users make up one-fourth of Philadelphia population

Updated, Apr. 20, 1:33 p.m.: Due to rounding error that affected the language of the title and lede of the post, we’ve corrected the story to indicate that only one-fourth of Philadelphia’s population owns or uses Apple products, instead of one-third. Count the computers you see at the coffeehouse to see if it jives, but […]

Experian Simmons Mosaic profile of users of iPod, iPhone or Mac computers (including home and work)


Updated, Apr. 20, 1:33 p.m.: Due to rounding error that affected the language of the title and lede of the post, we’ve corrected the story to indicate that only one-fourth of Philadelphia’s population owns or uses Apple products, instead of one-third.
Count the computers you see at the coffeehouse to see if it jives, but Philadelphia is one-fourth Apple.
According to research firm Experion Simmons, 27 percent of the Philadelphia market, or 1.6 million people, use Apple products. The figure might seem incredulous if it wasn’t for the large number of white earbuds one can easily spot on the subway.
The firm says that the Philadelphia market is ranked 17th in nation for the number of its Apple users, after analyzing the propensity for a consumer to own an iPod, iPhone or a Mac computer.
In the top market, San Francisco-Oakland-San Jose, Experion says that 32 percent of adults own or use at least one Apple product.
Where it gets interesting is in comparing the report’s top markets with locations of Apple Retail Stores, leaving out Apple Certified stores, or any retailers carrying Apple products.

More than 11 Apple Retail Stores service the San Francisco market, the largest number of Apple users based by percentage. Elsewhere in California, though 30 percent of San Diegans use Apple products, there’s only two Apple stores to serve 682,000 customers.
In Boston, six Apple stores serve its 1.5 million customers and in New York, there’s 13 stores for 4.9 million Apple users—surprise—the largest population of Apple users in the country. And talk about excess: sixteen stores serve Los Angeles and its 3.6 million Apple users.
It’s not hard to find an Apple store in Philadelphia, as is likely well-known, with four stores in the region serving our customer base and a fifth store on the way, as we’ve reported.
Perhaps its Santa Maria, California that has it worst; its 140,00 Apple users would have to travel 116 miles—more than two hours—to reach the nearest Apple store in Thousand Oaks.
[h/t PhillyTechNews]

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