The move from 233 N. King St. to 600 N. King St. is fewer than five blocks away, but for digital agency The Archer Group, it’s huge.
Once a scrappy boutique, the transfer to the larger office is a very tangible result of its evolution into a highly regarded creative agency.
“The move is a reflection of the level of work we’re doing,” said Mike Derins, Archer’s CEO.
If you think you’re not familiar with Archer’s work, you’re probably wrong. Anytime you go to a Wawa and order a hoagie on the touchscreen or visit the Wawa website, that’s the work of Archer. If you’ve tried on a pair of glasses virtually on the JCPenney Optical website, that’s Archer. Have you noticed how dynamic the Delaware YMCA website is these days? Again, Archer.
“We’re a seriously independent ‘customer experience’ agency, with no outside investors and no work done by third parties,” Derins said. “This space allows us to give our customers the experience we want for them.”
At 27,000 square feet, it’s nearly twice the size of the 233 King location Archer called home for 10 years, with 11 conference rooms and a new, state of the art lab. Black-and-white and natural hues are accented with a sunny orange and a slate blue, and there’s plenty of natural light.
To take a peek inside the new space, keep scrolling.