Why you should attend 1313 Innovation's class about social media for your business - Technical.ly Delaware

Business

Apr. 18, 2017 12:34 pm

Why you should attend 1313 Innovation’s class about social media for your business

Let Gaby Indellini teach you how to manage your biz on Twitter, Facebook, Instagram and LinkedIn.
Thumbs up, y’all.

Thumbs up, y'all.

(Photo courtesy of Facebook)

The next in the 1313 Learns series is “Branding your Business on Social Media,” and this class seems like it could cover some exceptionally crucial points to building a great presence on platforms like Facebook and Twitter.

The class runs from 5:30 p.m. until 7:30 p.m. on April 25, and it’s being led by the Greater Wilmington Convention and Visitors Bureau Social Media Specialist Gaby Indellini, the former reality TV casting producer we profiled last year. Here’s what’s on tap for the evening.

  • Facebook, Twitter, Instagram, LinkedIn
  • Best practices, content creation, tips & tricks, and strategy for each platform
  • Integrating social media into your marketing efforts
  • Brief Facebook Advertising overview
  • 3rd party tool overview

The event will be at 1313 Innovation, and tickets are going for $20 a piece.

Get tickets

We caught up with Indellini about the class. She told us that social media is now a requirement for building consumer trust as a business. She asked, “How do you view a company that hasn’t posted on their Facebook page since 2012 or has a Twitter, but only has less than 100 followers?” That’s a bad look, right?

“You’re probably wondering,” Indellini explained, “why they don’t care enough to keep up — or you lose a little bit of trust in their product.”

Indellini told us that social media is the best way to connect with your audience, build a new audience and establish brand loyalty. She offered that it’s the best way to “humanize your brand.” That point was emphasized by 1313 Innovation Community Manager Megan Anthony Keogh, too. Keogh told us that “research on these mediums have shown that people want to engage with people; not companies.”

Businesses need to learn the best way to establish a great social media approach, and this class sounds long a strong first step. Indellini told us that social media is “not free, it’s not optional, and no, your nephew just can’t Facebook it for you because he’s really good on the Snapchat.”

Advertisement

“It’s worth your time,” she said, “to understand and learn how to use social media correctly and effectively — because if your business doesn’t, your competition will.” Exactly.

Companies: 1313 Innovation
People: Megan Anthony
-30-
CONTRIBUTE TO THE
JOURNALISM FUND

Already a contributor? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

Firefly’s 24-hour presale starts Oct. 23

Delaware tech groups eye Meetup alternatives after proposed RSVP fee

‘Stop asking for permission’ and other advice from women making a difference

SPONSORED

Delaware

These hiring companies want to meet you at NET/WORK Suburbs

Philadelphia OR Baltimore

Technically Media

Technical.ly Editorial Intern (Spring 2020)

Apply Now

Horsham

Penn Mutual Life Insurance Co

Product Systems Specialist

Apply Now

Philadelphia, PA

Vistar Media

QA Engineer

Apply Now

Swim with the Sharks finalists to compete on Nov. 1

The Pink Experience symposium to showcase tri-state businesswomen

The next ‘Conversations with Women’ panel aligns with African American art exhibition

SPONSORED

Delaware

Mastering the ‘halo effect’ in tech recruiting

Philadelphia

Vistar Media

Sr. Software Engineer

Apply Now

Philadelphia

Vistar Media

Front End Engineer

Apply Now

Malvern, PA

Vanguard

Full Stack Software Engineer – SRE

Apply Now

Sign-up for daily news updates from Technical.ly Delaware

Do NOT follow this link or you will be banned from the site!