Advice to young designers - Brooklyn


Apr. 20, 2017 1:11 pm

Advice to young designers

Six points to take to heart from Small Planet Executive Creative Director Brian Patrick Kelly.
Brian Kelly leading a spring design sprint.

Brian Kelly leading a spring design sprint.

(Photo courtesy of Small Planet)

Just last month I encountered this headline from WiredJohn Maeda: If You Want to Survive in Design, You Better Learn to Code.

It got me thinking about the students I teach, the young designers in our shop and those in design programs all around the world. Specifically, what should students and young designers be learning today? Turns out quite a lot. With that, here’s my advice to young designers.

For starters, I happen to agree with Mr. Maeda, you should be learning to code.

Whether it’s Swift, C++, JavaScript, anything really. You don’t have to become a great programmer, or even a programmer, you just need to understand what is happening under the hood. You need to be able to speak the language of code to — at the very least — be able communicate clearly with the great programmers you’ll hopefully collaborate with. Our current design intern is a crack designer and happens to have a few of his own apps already on the app store that he programmed himself in C++. I think that’s where things are heading.

You also need to write well.

As conversational interfaces become more of an everyday experience, you’ll need to be able to write in order to conceive of, and define a a great spoken and visual user experience. All of our designers at Small Planet write a little bit, if not for final copy, at least to define headlines and calls to action, and now conversational interfaces. I’d say writing is as crucial as coding or any other requisite design skill. Jeffrey Zeldman is a good place to start.

You’ll need to be able to prototype your ideas — quickly.

Static mockups are not super helpful today with dynamic interfaces and animation baked into the UI. You’ll want to show what’s in your mind’s eye. I assure you, your words will fail you when trying to describe a nifty transition from one view to another (“You know, like in Iron Man”). In short, show, don’t tell. There are sooo many prototyping tools out there. Pick one, and learn the hell out of it.

You need to develop your ability to empathize with others.

Different projects have different users, you’ll need to be able to put yourself in their shoes as you design for them. In a given week, our team might be designing for a young child with limited motor skills, a busy parent, or someone who’s under the weather. It’s crucial that you see your work through their eyes, their needs. Without empathy you’re designing blind. Check out the work of the folks at IDEO, the folks who coined the phrase Design Thinking.


You’ll need to be able to present your work.

You don’t need to be the next Barack Obama, but you need to be capable of standing in front of a room and describe to your client, investors and peers why you solved the problem the way that you did. If you’re in need of help here, check out the teachings of Mike Monteiro of Mule Design. He gives an amazing lecture on the subject.

Oh, and you’ll need to be able to design anything.

You’ve got a lot to learn, so what the hell are you doing reading this? Get to work.

You must appreciate accurate, relevant and productive community journalism.  Support this sort of work from professional reporters with seasoned editors.  Become a member for $12 per month
Companies: Small Planet
Already a contributor? Sign in here
Connect with companies from the community
New call-to-action


3 reasons why Ethereal NY is more than a blockchain conference

‘Accidental masterpieces’: New book explores history of world’s first 176 emoji

H-1B lessons in the time of Trump



You can win up to $360,000 at the WeWork Creator Awards

Philadelphia, PA - Center City


Business Architect

Apply Now


Philadelphia Home

Social Media Catalyst

Apply Now

Baltimore, Brooklyn, D.C., Delaware, Philadelphia

Vistar Media

Software Engineer

Apply Now

What Etsy’s former CTO is bringing to his new startup

Dubai wants to become a leader in all things blockchain

4 reasons why TechShop is coming to Brooklyn



Explore how diverse teams build dynamic products with Dev Bootcamp

Philadelphia, PA


Senior Interaction Designer

Apply Now


Vistar Media

Front End Engineer

Apply Now


Vistar Media

Sr. Software Engineer

Apply Now

Sign-up for daily news updates from Brooklyn

Do NOT follow this link or you will be banned from the site!