Camden Partners leads $12.5M round for social media company

Camden Partners was the lead investor on a Bethesda-based social media company’s latest round.
The Inner Harbor firm’s Jason Tagler led a $12.5 million growth equity round for Tracx, and will join the company’s board.
Tracx makes a platform that helps companies manage social media marketing, both in locating potential audience through social listening and analyzing results. The company works with brands like Kraft, EA Games and Apple.
Tracx is looking to double sales and expand its footprint with the additional capital, according to Camden Partners.