Company Culture

Brand.com: city-bound ‘Reputation Changer’ buys six-figure domain

Brand.com also moved its 120 employees from West Chester, Pa., to Philadelphia's Washington Square neighborhood in hopes of finding more talent.

Mike Zammuto, president of Brand.com, in his new Washington Square office. (Photo by Peter Key for the Philadelphia Business Journal)

Big changes are afoot for Brand.com, a four-year-old company that helps manage online reputations.

Originally founded as Reputation Changer, the company recently purchased the domain Brand.com for a “mid six figure price,” president Mike Zammuto told the Philadelphia Business Journal.

Brand.com also moved its 120 employees from West Chester, Pa., to Philadelphia’s Washington Square neighborhood in hopes of finding more talent, the Business Journal reported. Zammuto said he hopes Brand.com can grow to 200 employees by the end of the year but added that it’s been hard to find talent — a common refrain for growing tech startups in the area.

Brand.com is also not the only startup that has relocated from the suburbs to the city to be closer to talent: smart-home firm BuLogics recently moved from Malvern to East Falls and cited recruiting as a main reason.

The company has also shifted its client base from small businesses and individuals to corporations.

Read the full Business Journal story here.

Companies: Brand.com

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

Trump may kill the CHIPS and Science Act. Here’s what that means for your community.

A week before Election Day, some Philly city employees question unexpected website change

How Philly officials keep your vote secure — and stop dead people from casting a ballot

A Pennsylvania voter’s guide to tech policy on the ballot in the 2024 election

Technically Media