For a young nonprofit, raising $25,250 in 30 days is pretty decent sum. And Coded by Kids, the Philly-based organization that teaches kids how to code, did exactly that.
Though it fell short from the original (and perhaps daring) goal of $53,130, which would have funded an expansion to 12 new sites like rec centers and schools, the money raised will help five new programs to be rolled out across Philadelphia, reports our sister site Generocity.
Besides the usual community support on social media, one way the tech community rallied around Coded by Kids’ push for funds was through donation-matching.
First up, Cloudamize CEO Bob Moul:
By the next day, it was Comcast’s Danielle Cohn:
Though sizable donations also came by way of tech scene staples like Josh Kopelman, Rick Nucci, Yasmine Mustafa and Robert Cheetham, the matched donations generated significant buzz on social media and were a solid boost for the fundraising effort.
Seemingly, the battlecry of the matched donation went a longer way than big checks on their own (at least in this case). Can this become a more popular M.O. for other nonprofits? If so, high-profile individuals can look forward to more match requests in their email inboxes.
And what about the seven unfunded sites? Will they just remain shattered dreams? According to Generocity, the org is currently exploring other funding opportunities to make those sites happen by next year.
