Startups
Social media

Slack? Nah, try Snapchat like this digital agency did

Social Driver uses Snapchat for company announcements. Let's just hope they all have good memories.

Thomas Sanchez, cofounder and CEO of Social Driver, front-and-center. (Courtesy photo)

Thomas Sanchez wants to meet his employees where they’re at: Snapchat.
The cofounder and CEO of the digital agency, based at 15th and L, started an internal Snapchat account after he noticed that many of his employees were using it. He wrote a blog post about it on LinkedIn.
The ways the company is using Snapchat include:

  • Internal communication: “We send snaps about company policies, new hires, reminders to put up out of office messages during holidays, and more.”
  • Embracing culture: “We recently just held a Snapchat contest where team members had to snap us their interpretation of our 5 company values. This got our Drivers involved in our Snapchat presence while reinforcing company culture.”
  • Building community: “It allows for a real time platform for our clients, partners and stakeholders to stay up to date on the internal workings of Social Driver and make them feel part of the family.”


Social Driver even hosted a Snapchat Boot Camp last week at the National Press Club Journalism Institute.


At least one entrepreneur called Sanchez out for being a tad late: “Thomas, we’ve been using SC for years…where have you been?” wrote OmniStudio president Eileen Kessler on the blog post.

Companies: Startup Grind / Social Tables / Social Driver
Engagement

Join the conversation!

Find news, events, jobs and people who share your interests on Technical.ly's open community Slack

Trending

DC daily roundup: DMV innovation's movers and shakers; DDOT's social media troll; facial recognition tech at DCA and BWI

DC daily roundup: An athletic tech acquisition; a reflection on summer 2020's equity promises; data center taxes

DC daily roundup: Auxa Health's seed raise and Nasdaq shoutout; the $500M Tech Hubs race; TikTok ban's impact on the marginalized

Edtech CEO looks back on the promises of summer 2020: 'It never rang true to me'

Technically Media