Startups

Curalate marketing director Brendan Lowry is lowkey Instagram famous

You know you're Instagram famous when a clothing brand asks you to model some of their shirts.

By:
Juliana Reyes headshot
Juliana Reyes,  @juliana_f_reyes
Feb 5, 2016 8:27am
Brendan Lowry runs the popular Instagram account @Peopledelphia. (Photo by Christopher Winter)

When he’s not getting the message out about Curalate, Brendan Lowry runs the uber popular Peopledelphia Instagram account (nearly 47,000 followers).

I love sharing awesome, city-changing projects with all of you.. A big plan is underway to turn Philadelphia’s abandoned Viaduct Rail Park (@therailpark) into a three-mile linear park and recreation path to connect neighborhoods and cultivate arts/entertainment/culture. We need your help, though! This Thursday, the Bacon Brothers, Philadelphia natives Michael and Kevin Bacon (yeah, he does more than act), will play a special benefit concert to support the construction of Phase I of the Viaduct Rail Park at @UnionTransfer. Click the link in my bio to purchase a ticket, support the cause, and enjoy an awesome night of music with other Philadelphians. ?: @dacrilikethedrink (amazing shot!) — #VisitPhilly #WhyILovePhilly #DiscoverPHL #SavePhilly #ViaductPark #RailParkPhilly #PhillyLoveNotes #PhillySupportPhilly

A photo posted by Peopledelphia (@peopledelphia) on Feb 1, 2016 at 5:23pm PST

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It’s a Humans of New York-esque project that drew the attention of Kit and Ace, a luxury Canadian clothing brand that came to Philadelphia — the former Impact Hub, to be exact — to interview him. (And to shoot some pretty photos of Lowry in their cashmere-lined shirt. Dang.)
From the interview:

I started this account because I was struggling to meet creative people in Philadelphia that I wanted to connect with — I wasn’t looking in the right places. With Peopledelphia I can reach out to anybody in the city to meet up and no one has ever said no.

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Companies: Curalate
Tags: Social media

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