It looks like Sqoot’s Mo Yehia and Avand Amiri have taken the startup ethos “be flexible” very seriously.
After entering the incubator as the Dish86, the company rebranded (as reported by Technically Philly in our DreamIt Demo Day Preview series) as 8tysix. Now, however, the company is settling on Sqoot (pronounced “SKOOT”).
“It implies motion and getting things done,” says Yehia. “It’s memorable short and cute.”
Previously, the company had used the 8tysix name with the tag line “for all of the things you are dying to do,” a play on the slang meaning of “86”.
Yehia says that another DreamIt company, YUNNO, actually owned the domain name sqoot.com, so the company was able to switch its branding quickly in time for the company’s presentation at Demo Day on Wednesday and at TECH Cocktail on Thursday.
Sqoot says it eager to continue growing on its 300-plus users and is now looking for funding.
“We’re not selling Samoa Cookies,” they wrote in an email to users, “but we are looking for funding. If you know folks with dough, holler.”
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