Startups

Peach changes name to Fixt

The name change was a collective decision, says CEO Luke Cooper.

The startup formerly known as Peach, left to right: Eric Sauter, Luke Cooper and Chris Garvis. (Courtesy photo)

The startup formerly known as Peach is now Fixt. And the app known as DropBot is now Fixt.co.
The company changed the names to more clearly communicate what the company’s software does, said cofounder and CEO Luke Cooper. The startup’s team collectively decided on the name after narrowing it down to three finalists.
“If you’re going to wear a T-shirt with a new name on it, you have to all like the name,” Cooper said.
The app has technology that automatically detects when a person drops a cellphone or iPad, then puts customers in touch with reps who can get the insurance claims and repair process started. The company’s goal is to disrupt the insurance market.
With the app designed to be used by large companies that issue devices to employees, Cooper said the company has been taking on new customers. The company previously brought on Lyft drivers and 15,000 former customers of Bawte. Cooper declined to provide the current total number of users, but says each company that signs on with the app “increases our total by tens of thousands of new users.”

Companies: Fixt

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

The person charged in the UnitedHealthcare CEO shooting had a ton of tech connections

From rejection to innovation: How I built a tool to beat AI hiring algorithms at their own game

Where are the country’s most vibrant tech and startup communities?

The looming TikTok ban doesn’t strike financial fear into the hearts of creators — it’s community they’re worried about

Technically Media